1. Sunday 14th February 2016

    New Product Launches for Paddington in 2016

    New international product launches and refreshed ranges for 2016 include: toys and plush, apparel, footwear and accessories, nursery goods, books, adult bags and accessories, a household paper range, collectables, social stationery, QSR promotions, confectionery, arts and crafts and more. 

    A new Paddington for Baby infant initiative launches this Spring. With a specially created style guide featuring soft colour palettes the Paddington for Baby range will include plush from Rainbow Designs, wooden product from Orange Tree Toys, a buggy book from HarperCollins, infant apparel, an infant travel seat from Totseat and a range of cotton wool and wipes from UP Global.

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  2. Tuesday 2nd February 2016

    McDonalds launch their Valentines Happy Meal promotion in the USA and Canada next week!

    McDonald's launch their Valentines Happy Meal promotion in the USA and Canada next week! The promotion which runs from the 2-13th February will feature over 4 million Paddington Happy Meal sized books, with a set of Paddington valentines cards shrink wrapped with the book.

    The McPlay app (available now) offers downloadable colouring sheets featuring Paddington and the opportunity for children to make their own Paddington Valentine e-cards. The book promotion with Harper Collins will feature illustrations by R. W. Alley, the artwork used for the Paddington publishing programme. Nearly 18 million Happy Meal-sized books will be distributed (over 4 million copies of each title) across 15,500 locations.

    The other three titles included in the promotion are Pete the Cat, Clark the Shark, Mouse! (from the 'If You Give a Mouse a Cookie' series). This promotion is also being supported by TV advertising across Cartoon Network, Nickelodeon and Disney.

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