Friday 6th November 2015

Snowdog sculpture trails coming to UK in 2016

Snowdog Enterprises teams with Wild in Art for three-year partnership.

A fleet of Snowdog sculptures are to descend on the UK next year, after Snowdog Enterprises struck a deal with creative event producer Wild in Art.

The three-year partnership will see art trails featuring 1.5 metre tall Snowdog sculptures coming to Britain's cities. Inspired by the animated film The Snowman and The Snowdog, the first trails will take place across Sunderland, South Tyneside, North Tyneside, Newcastle and Gateshead, as well as Brighton & Hove during autumn 2016.

The public art trails, funded by corporate sponsors from around the respective regions, will see Snowdog sculptures decorated by well-known and talented local artists. ‘The Great North Snowdogs' event is being coordinated by St Oswald's Hospice and ‘Snowdogs by the Sea' in Brighton & Hove by Martlets Hospice. The sculptures will be put up for auction at the end of 2016, raising funds for both hospices.

Wild in Art famously presented similar events in cities across the UK including The Big Hoot in Birmingham, Gromit Unleashed in Bristol and Go Superlambananas in Liverpool. "We have been seriously impressed by Wild in Art's previous projects and it was a great ambition of ours to work in collaboration with them on The Snowman and The Snowdog brand," said Damian Treece, brand manager at Penguin Ventures.

"Their creative vision and energy has been clear from the outset. We're excited by the potential of these trails to reach a new audience for the brand, but also to offer existing fans an entirely new and immersive experience.
"We're also delighted that the Snowdog will be raising funds for two very worthy causes in the St Oswald's and Martlets Hospices respectively."

Charlie Langhorne, director of Wild in Art, added: "We're delighted to be working with Snowdog Enterprises to bring the much-loved Snowdog character to life through a 3D canvas, complete with mismatching socks for ears."


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