Friday 27th October 2017

THE COPYRIGHTS GROUP ANNOUNCES NEW PARTNERSHIP WITH SUBWAY AND PADDINGTON

The new Subway Kids' PakTM campaign will target families offering them six different PaddingtonTM pencil toppers to collect.
The new campaign launched this week in the UK and Ireland to tie in with the highly anticipated Paddington 2 movie.


Following the huge success of the first Paddington film, the latest installment of Michael Bond's famous bear opens in UK cinemas on November 10th 2017.


The much-anticipated sequel to the worldwide hit family film finds Paddington happily settled with the Brown family in Windsor Gardens, where he has become a popular member of the community, spreading joy and marmalade wherever he goes. While searching for the perfect present for his beloved Aunt Lucy's hundredth birthday, Paddington spots a unique pop-up book in Mr. Gruber's antique shop, and embarks upon a series of odd jobs to buy it. But when the book is stolen, it's up to Paddington and the Browns to unmask the thief...


The Paddington 2 Kids' Pak features a Low Fat Mini Sub, a choice of Robinsons Fruit Shoot My-5 or water and a BEAR Pure Fruit Yoyos to give children two of their recommended five-a-day. Each Kids' Pak comes with one of six collectable pencils and toppers featuring Paddington in his famous blue duffle coat and red hat.


The deal was developed by the Subway® brand and The Copyrights Group, a Vivendi Company, rights holders of the Paddington brand.
Polly Emery, SVP of Brand and International Licensing at The Copyrights Group said: "We are really excited to be partnering with Subway to support the launch of Paddington 2. With Paddington's love of sandwiches it is a natural fit to partner with Subway for this great campaign and to be offering this fun range of collectable Paddington pencil toppers".  

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