Copyrights to launch Amazing Baby licensing programme.
The Copyrights Group Ltd has agreed a deal with The Templar Company Plc to handle the worldwide (excluding USA/Canada) merchandising rights for its award-winning publishing brand: Amazing Baby.
“The Amazing Baby brand already has a good profile with consumers who love its contemporary look and educational philosophy. We are really pleased to have been chosen to represent the brand, which has a clear appeal with both a preschool and lifestyle orientated audience. A style guide is already in development which will generate creative applications of the brand across a number of licensing categories,” commented Nicholas Durbridge, CEO Copyrights Group.
First published in May 2003 the Amazing Baby series quickly established itself in the UK with sales of 1.5m. The combination of black white photographs, distinctive design and contemporary icons has proved very popular with parents and babies, whilst educational research has shown that time spent with babies reading and talking is vitally important for the child’s future linguistic development. “Simple and bright and therefore perfect for newborns,” according to The Guardian.
The Amazing Baby brand already features on a range of high-quality baby toys developed by US-based Kids Preferred and distributed in the UK by Rainbow Designs. Available through department stores and boutique outlets, products from this range won Gold Seals from the Oppenheim Toy Portfolio in 2006 including: Developmental Butterfly, Mirror Teether Rattle, Developmental Duck, Developmental Star, Soft Book, and Blanket Teether Bear.
“We are delighted to be working with Copyrights,” added Richard Scrivener, Templar’s Commercial and Operations Director. “The Amazing Baby brand has great potential which I am convinced we can realise in the coming years. It has a hip, fresh and contemporary feel that offers something different to today’s parents and their babies.”
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About The Copyrights Group
The Copyrights Group Ltd was established in 1984 and has its headquarters in the UK with offices in Japan and Australia, and works with independent sales agents in the US and Continental Europe. The Copyrights Group is one of the world's leading independent licensing companies with a portfolio of classic characters, fine art and lifestyle brands including Peter Rabbit, Paddington Bear, The Snowman, Jacqueline Wilson, Flower Fairies, Rough Guides and Marie Claire.
About Templar
Templar is an award-winning publisher of high quality children’s books. Its series of ‘Ology’ books have become a worldwide publishing phenomenon selling over 14 million copies. Templar won the first ever Richard and Judy Children’s book award in 2006 with Calm Down, Boris (Sam Lloyd). Templar developed and launched the Amazing Baby brand in 2003 to great acclaim. Its list also includes: Simon Bartram whose book Bob Man on the Moon won the Blue Peter Children’s Book of the Year, Helen Ward, Maurice Pledger, Derek Matthews and Ross Collins. For more information visit: Templarco.co.uk.
For further information, images etc please contact:
Hannah Aspey
Energy PR
01993 823011