Horrible Histories™ comes to life at Warwick Castle
The Copyrights Group are pleased to announce a Horrible Histories partnership with top mediaeval attraction, Warwick Castle, to create a ‘horrible’ themed trail. Fans of Terry Deary’s bestselling wicked, weird and woeful books will be able to take the ‘horrible’ trail around the Castle, learning all about the measly Middle Ages, using a specially produced kids’ guide in easy-to-use mini-map form. The kids’ guide has had direct input from Terry Deary himself.
Nicholas Durbridge, CEO of The Copyrights Group said:
“The Horrible Histories partnership with Warwick Castle is a perfect brand match. As a brand extension it works well as it engages, entertains and allows children to experience the brand first hand within a real historic context.”
Lisa Edwards, Licensed Properties Editorial Director at Scholastic Children's Books, said: “We're very excited to be working with Warwick Castle, linking Horrible Histories with this major national heritage site. It is a perfect partnership.”
Warwick Castle plans to apply a liberal dose of tongue-in-cheek grossness to help enliven the rich mediaeval history of one Europe’s most impressive castles. Topics covered will range from the terrible tortures and potty punishments (see my email) dished out in the Castle’s dingy dungeon, to the chivalric code of the nasty knights who pitched against each other in the jousting tournaments at one of England’s original official sites and the ruthless raw efficiency of some of the whopping weapons of mediaeval warfare – including the giant Warwick Castle trebuchet. (Warwick may need to reword this, based on Terry’s new text for the map). Children will also be able to learn about the architecture of a mediaeval castle complete with murder holes, torture chamber and garderobes (middle age toilets!) aplenty.
Jo Biggs, Project Manager at Warwick Castle stated:
“The phenomenal success of Horrible Histories supports our experience of engaging children in history. They simply love the disgusting parts and the more gross the facts the more interested they are. We really try to add a sense of humour to all the live action events and entertainment we run throughout the year and Horrible Histories is a perfect complement to that, adding fun to the drama and excitement of the incredible stories we have to tell.”
The map will be available free to all children visiting from May half-term onwards and there will also be special live-action events featuring ferocious fighting knights, the terrible trebuchet and the bloody bowman over this period.
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About Horrible Histories
Horrible Histories is published by Scholastic UK Ltd, a division of the world’s largest publisher of children’s books. The books are written by Terry Deary and illustrated by Martin Brown. With over six million copies of the series sold in the UK alone, the books are a prominent feature on children’s bookshelves across the land. They are also translated into thirty-one different languages from Russian to Welsh.
About Copyrights Group
The Copyrights Group Ltd was established in 1984 and has its headquarters in the UK with offices in Japan and Australia, and works with independent sales agents in the US and Continental Europe. The Copyrights Group is one of the world’s leading independent licensing companies with a portfolio of classic characters, fine art and lifestyle brands including Peter Rabbit, Paddington Bear, The Snowman,
Fungus the Bogeyman, Jacqueline Wilson, Flower Fairies, The Sir Winston Churchill Collection, Marie Claire, MoDA, and Beatrix Potter English Gardens.
Press Enquiries:
For further information, visuals or to set up interviews please contact
Hannah Aspey at Energy PR.
Tel: +44 (0)1993 823011
Email: hannah@energypr.co.uk
The Copyrights Group:
Keith Pashley, Marketing Manager
Email: keithpashley@copyrights.co.uk
Kathleen Caper, Marketing Executive
Email: kathleencaper@copyrights.co.uk
Tel: +44 (0)1295 672 050
Fax: +44 (0)1295 672 06
Scholastic UK Ltd:
Alyx Price, Group PR Director
Email: alyxprice@scholastic.co.uk