Miss Potter World Premiere 3 December 2006
Whilst delighting generations of children with her books, Beatrix Potter kept her own story locked carefully away. Directed by Chris Noonan (Babe) and starring Academy Award® winner Renée Zellweger (Bridget Jones’s Diary, Cold Mountain) and Ewan McGregor (Star Wars, Moulin Rouge!), Miss Potter is the enchanting love story inspired by Beatrix Potter’s life and love affair with her publisher Norman Warne.
IN UK CINEMAS EVERYWHERE JANUARY 5
visit www.misspottermovie.co.uk for more information.
Download the full-length Miss Potter Newsletter for Beatrix Potter Licensees or read the overview below:
Premiere and Screenings
The red carpet will be rolled out for the World Premiere of Miss Potter on 3rd December in London. There will also be a special Lake District Premiere on 17th December at 6pm at The Royalty in Bowcastle.
Momentum Pictures have also been busy booking cinemas across the country for special preview screenings. These exclusive preview screenings will be held on 18th December in approximately 20 cinemas around the country.
Sales Materials and Incentives
Images and materials for use by licensees are now available both online and offline – please contact Gill Cooke at The Copyrights Group for details: gillcooke@copyrights.co.uk
Media Promotions
Promotions have been confirmed with the following publications: Daily/Sunday Telegraph, Glamour, Hello!, Cumbria & Lake District Life, Country Walking, Country Life, The English Garden, The World of Cross Stitching...and more!
Tie-In publishing
Frederick Warne & Co. has published four film tie-in titles. For further details and special orders please contact Nicki Enskat in Penguin Special Sales – nicki.enskat@uk.penguingroup.com
Retail Update
The following retailers have confirmed that they will be running Miss Potter associated activity:
- Boots
- Harrods
- H Samuels
- Borders
- Hillier Garden Centres
Promotions range from preview ticket offers, participating in screenings, premiere tickets, and competitions to win family trips to the Lake District.
Sales Promotions Update
- Sales Promotions will be running with Clipper Teas, James White Drinks, Delamere Dairies, and Derwent Pencils.
- Licensee promotional activity is already confirmed with Ty, Wedgwood, Enesco, and Coats Craft.
Press and Marketing
The campaign really kicks off in style in December and will run through January too. For those of you thinking big, we suggest that you contact the specialist media sales agencies for cinema such as Carlton Media for further details regarding cinema advertising campaigns. TV, outdoor, press and radio advertising for Miss Potter will launch from early Dec. There will be a huge publicity campaign ranging from interviews with the cast to features about the making of the film. The Momentum Pictures/Brand Exchange and Frederick Warne publicity teams are confident of a substantial level of press coverage.
We sincerely hope that everyone finds a way to take advantage of the sales and publicity opportunities afforded through this witty and charming film, most especially our licensees. If you have any questions or queries please do not hesitate to contact gillthomas@copyrights.co.uk.
©2006 Momentum Pictures. All Rights Reserved