Paddington Bear celebrates his 50th anniversary!
Paddington Bear celebrates his 50th anniversary in 2008 and a range of significant consumer and trade initiatives will be announced early in 2007.
Since he first set foot on Paddington Station and met Mr and Mrs Brown, Paddington Bear has become undeniably one of the world’s classic bears, appealing to all ages.
Paddington books have sold more than 30 million copies worldwide, in 30 languages, across 70 titles. More than 265 licensees, making thousands of different products across the UK, Europe, USA, South-East Asia, Japan, Australia and South Africa all benefit from the universal recognition of Paddington Bear.
Paddington Bear’s publisher, HarperCollins, is soon to launch a comprehensive publishing programme in the lead up to the 50th birthday.
The licensing programme encompasses art and treatments ideal for tween and nostalgia, pre-school and collectable gifts, making Paddington Bear ideal for numerous target markets in which he enjoys significant brand awareness.
Paddington Bear is available in several design treatments suitable for pre-school to tween to nostlagia licensing. Please click below for more details:
Contact Keith Pashley, European Marketing Manager for more information:
Tel: +44 (0)1295 672 050
Email: keithpashley@copyrights.co.uk
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About Copyrights Group
The Copyrights Group Ltd was established in 1984 and has its headquarters in the UK with offices in Japan and Australia, and works with independent sales agents in the US and Continental Europe. The Copyrights Group is one of the world’s leading independent licensing companies with a portfolio of classic characters, fine art and lifestyle brands including Peter Rabbit, Paddington Bear, The Snowman, Jacqueline Wilson, Flower Fairies, Rough Guides and Marie Claire.
Press Enquiries:
For further information, visuals or to set up interviews please contact
Hannah Aspey at Energy PR.
Tel: +44 (0)1993 823011
Email: hannah@energypr.co.uk