Paddington Bear PS2 game gets go ahead
The Copyrights Group has signed a worldwide licensing agreement with computer games publisher Blast Entertainment to develop and publish Paddington Bear™ games for Playstation 2™. The deal, brokered by Copyrights’ new media consultants, AT New Media, will see the official PS2 games developed and ready for release from Q4 2007.
“The superb graphics of the PS2 platform and the adventure theme of the games will bring Paddington to life for a new generation across the world,” commented Karen Addison, Licensing Director, The Copyrights Group. “AT New Media has helped us enter the new media games and content market by securing a number of licensing opportunities for our clients,” she continued, “and the entry of Paddington Bear into the console market through this agreement brokered by the AT Brands division of AT New Media is one of many interactive initiatives we are working on.”
Simon Kay, Business Development Director of AT New Media, said: “We are very pleased to have negotiated this licensing agreement between Copyrights and Blast and very much look forward to the successful interactive games extension of undeniably one of the world's classic bears, which appeals to all ages.”
Sean Brennan, Chief Executive Officer of Blast said: “ Paddington Bear is the perfect license for our offering of children’s console games and sits perfectly with our current range, the worldwide nature of the brand will help to ensure a highly successful launch into the interactive entertainment arena for the high profile and much loved Paddington Bear.”
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EDITOR’S NOTES:
About The Copyrights Group
The Copyrights Group Ltd was established in 1984 and has its headquarters in the UK with offices in Japan and Australia, and works with independent sales agents in the US and Continental Europe. The Copyrights Group is one of the world's leading independent licensing companies with a portfolio of classic characters, fine art and lifestyle brands including Peter Rabbit, Paddington Bear, The Snowman, Jacqueline Wilson, Flower Fairies, Rough Guides and Marie Claire. www.copyrights.co.uk
About Blast Entertainment
Blast! are the leading video game company exclusively aimed at the younger end of the kids market. Blast develop new content based on recognised family friendly licenses from movies, TV, classic characters and toys. Parents can be sure that the content is safe and accessible for their kids and good value for money. Kids can be sure that the games are fun and challenging for their age group. www.blast-games.com
About AT New Media
AT New Media is a licensing agency and consultancy, offering a comprehensive range of services to brand owners, content providers and merchandise licensees. AT New Media is positioned at the junction where new media meets brand licensing, offering a high level of expertise and experience in some of the most rapidly evolving new interactive platforms including Mobile Phones, the Internet, Digital interactive TV (DiTV) and Videogames. AT New Media is achieving worldwide critical acclaim for its performance in this sector for both brand owners and content licensees alike. www.atnewmedia.com
MEDIA CONTACTS:
The Copyrights Group
Hannah Aspey
Energy PR
Tel: + 44 (0)1993 823011
Email: hannah@energypr.co.uk
AT New Media
Maribel Pascual-Busch
+44 (0)121 224 7485
Blast Entertainment
Kirsty Payne
+44 (0)845 234 4242