The World of Beatrix Potter - Two exciting announcements
The World of Beatrix Potter is set to have an amazing year in 2007 following two exciting announcements for the brand – a brand enhancement initiative and the launch of the Miss Potter film.
PETER RABBIT NATURALLY BETTER
F. Warne & Co. and The Copyrights Group recently announced a new initiative for The World of Beatrix Potter™ programme – Peter Rabbit™ Naturally Better.
Peter Rabbit™ Naturally Betteris a new World of Beatrix Potter™ initiative, backed by a Corporate Social Responsibility Charter. Warne and The Copyrights Group will be working with licensees to develop products and services to offer consumers and retailers a better alternative. Themes covered include ethical, environmental, health and packaging issues, with the aim of developing products which are: Better for the environment; Better for mothers and children; and Better for the people who make them.
The Peter Rabbit™ Naturally Better initiative is completely in keeping with the brand values traditionally associated with Beatrix Potter, who based her famous stories in the natural world. Potter herself was a staunch campaigner for the environment and had strong associations with The National Trust, and this initiative follows her lead.
MISS POTTER
MISS POTTER is the enchanting love story inspired by the life of the most successful children’s author of all time and her romance with her publisher, Norman Warne (Ewan McGregor). Starring Renée Zellweger as Beatrix Potter, Ewan McGregor as Norman Warne, and directed by Chris Noonan (BABE). MISS POTTER will go on cinema release in the UK on 5th January 2007.
Set in London and the Lake District in 1902, the film follows the developments of Beatrix Potter’s early career and the growing relationship with her publisher, Norman Warne. Whilst Beatrix Potter is best known for delighting generations of children with her famous Peter Rabbit Tales, there is one story that she has kept secret … until now.
For more information on The World of Beatrix Potter
Visit The Copyrights Group at Brand Licensing London
Stand 310
4 – 5 October 2006
The National Hall, Olympia, London
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About Copyrights Group
The Copyrights Group Ltd was established in 1984 and has its headquarters in the UK with offices in Japan and Australia, and works with independent sales agents in the US and Continental Europe. The Copyrights Group is one of the world’s leading independent licensing companies with a portfolio of classic characters, fine art and lifestyle brands including Peter Rabbit, Paddington Bear, The Snowman, Jacqueline Wilson, Flower Fairies, Rough Guides and Marie Claire.
Press Enquiries:
For further information, visuals or to set up interviews for
The World of Beatrix Potter licensing please contact
Hannah Aspey at Energy PR.
Tel: +44 (0)1993 823011
Email: hannah@energypr.co.uk
The Copyrights Group:
Keith Pashley, Marketing Manager
Email: keithpashley@copyrights.co.uk
Kathleen Caper, Marketing Executive
Email: kathleencaper@copyrights.co.uk
Tel: +44 (0)1295 672 050
Fax: +44 (0)1295 672 060
Miss Potter:
For further information regarding MISS POTTER please contact:
Theresa Roberts or Anne Gartside at Momentum Pictures Tel: +44 (0)20 7388 1100
theresa.roberts@momentumpictures.co.uk
anne.garside@momentumpictures.co.uk
Miss PotterPromotions: Michael Mann, Brand Exchange, Tel +44 (0)20 7737 0667