Copyrights Group

 

Charlie Chaplin logo Charlie Chaplin image Charlie Chaplin image Charlie Chaplin image

Charlie Chaplin™

 

'A tramp, a gentleman, a poet, a dreamer, a lonely fellow, always hopeful of romance and adventure.'

Charlie Chaplin describing his Little Tramp character.

 

 

 

Introduction

 

Born in London in 1889 into a family of entertainers, Chaplin eventually left England for the U.S. and Hollywood to embark on a film career. There he created his Little Tramp character, who, with his moustache, hat, cane, baggy trousers and big boots, became an icon that is universally recognized to this day.

 

Chaplin’s creativity was total. He wrote, directed, produced, scored the music and performed in cinematic masterpieces such as City Lights, Modern Times and Limelight. Chaplin received a Special Academy Award for Life Achievement in 1972 and a British knighthood from Queen Elizabeth in 1975. Sir Charles Spencer Chaplin died peacefully in his sleep in 1977 at his home in Vevey, Switzerland at the age of 89.

 

 

Brand Values

  • Charlie Chaplin: creative genius, intellectual, perfectionist, humanist.
  • The Little Tramp: amusing, heart-warming, generous, big-hearted, poignant, classic, simple, nostalgic.

 

Target Market

 

Adults 35+.

Movie aficionados.

 

 

Unique Selling Points

  • Globally recognized icon.
  • Humour transcends national boundaries; truly universal.
  • Extensive Chaplin image archive.
  • Access to a wide selection of resources including film clips, travelling exhibitions, and live orchestral screenings.

 

Media and Profile

  • Chaplin made a total of 81 films during his more than 50 years in the movie business, stretching from 1914 to 1967.
  • Consistent media exposure via TV broadcast, theatrical release and video distribution worldwide.
  • In 2002, France-based media group MK2 was appointed the worldwide distributor of Charlie Chaplin’s films in all formats - cinema, television, video, and DVD.
  • In East Asia, MK2 work with distributor partners in various countries, such as the Nippon Herald (Japan), Beijing Hongfia Culture Development (China), and the Korean Film Art Center Baek Du-Dae Gan (Korea) on cinema and TV releases.
  • Warner Bros. distributes Chaplin films on video and DVD on behalf of MK2 in all international markets excluding Japan where Nippon Herald is the appointed distributor.

 

Licensing

 

Charlie Chaplin’s The Little Tramp character and his film images lend themselves well to a wide selection of licensed merchandise including gift collectables, film memorabilia, stationery, calendars, prints and posters, watches and eyewear.

 

In the Japanese market, licensee partners include:

  • Universal City Studios: actors perform as The Little Tramp character, strolling around the Universal Studios Japan theme park in Osaka entertaining the crowds. Over 9,000,000 visitors to the park annually.
  • Nippon Herald Films: premium campaign consisting of the giveaway of Chaplin postcard sets to advance ticket purchasers for a Chaplin movie retrospective set to tour nationally.
  • Kobunsha: book sales promotion with one of Japan’s top publishers.
  • Nihon Kyoiku Tsushin Renmei: direct marketing of classic film score CD compilation.
  • Sun Beam: Chaplin-branded walking sticks sold through leading department stores and upper-tier distribution channels.

 

Promotions

 

As one of the most recognised icons worldwide, The Little Tramp character has been associated with a number of major multinational corporations including IBM, Fuji Xerox and NEC. In Japan alone promotional partners have included Fuji Fire & Marine Insurance, Tokyo Gas and the Japan Postal Service.

 

 

Marketing Support

 

Copyrights encourages licensees to develop innovative product designs and provides a wide variety of design reference materials including logos, patterns, photographic images of Charlie Chaplin and the Little Tramp character and film stills. Copyrights Asia also offers an in-house design facility for licensees with limited design capabilities (quotations on request).

 

 

Licensing

 

Licences are available throughout East Asian and Australasian territories - Japan, Korea, Taiwan, China (including Hong Kong and Macao), Thailand, Malaysia, Singapore, Indonesia, Philippines, Brunei, Myanmar, Laos, Cambodia, Australia and New Zealand.

 

 

 

CHARLES CHAPLIN™

© Bubbles, Inc. S.A. 2008