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The Country Diary of an Edwardian Lady™

 

The Country Diary of an Edwardian Lady is a naturalist's diary for the year 1906 in which Edith Holden recorded with words and illustrations the seasonal changes in flora and fauna of the English countryside.

 

Thirty years ago this year Webb & Bower produced a full-colour facsimile edition of the diary, which faithfully reproduced all 192 hand-painted pages, capturing the sensitivity and charm of the original which became an immediate literary and licensing phenomenon.

 

 

Licensing Overview

  • New editions of The Country Diary of an Edwardian Lady and Nature Notes of an Edwardian Lady were published by Kudos Books in 2006, including a special edition for Marks & Spencer. Kudos support these titles with a range of Country Diary themed 'BookPlus' craft kits.
  • Gleneagles of Edinburgh have developed a range of toiletries and toiletry gift packs and Bizzybee Publishing a stationery collection.
  • New bedding licensee, Zap, have developed six new designs; traditional designs are complemented by the creation of new contemporary designs for Spring/Summer 2008 – Littlewood catalogue launch in Spring 2008.

 

 

An English classic:

  • Perfect nostalgic evocation of the English countryside and Edwardian era.

  • A great publishing phenomenon of the 20th Century with over 90% adult brand awareness in UK.

  • Stunning quality of watercolour artwork.

 

Successes

  • The Country Diary of an Edwardian Lady was No.1 in The Sunday Times bestseller list for a record-breaking 64 weeks.

  • Over 3 million copies of The Country Diary of an Edwardian Lady have been printed in 13 different languages since 1977.

  • Marks & Spencer have carried Edwardian Lady gift stationery for 20 years and the cards are regularly amongst the top 5 bestsellers.

  • In the last decade the combined retail sales of Country Diary stationery, wall coverings and bedding exceed £70 million.

 

The art of the English countryside.

 

 

 

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The Country Diary of an Edwardian Lady®

©Rowena Stott Designs Ltd and RW.UK Ltd 2008