Father Christmas™

 

Background

 

Blooming Christmas here again!

 

Father Christmas is a unique and unforgettable representation of a classic character by Raymond Briggs, the creator of The Snowman. Hamish Hamilton first published his story of Father Christmas’ longest night in 1973 and, in 1975, Raymond Briggs filled us in with what Father Christmas does the other 364 days of the year in the book Father Christmas Goes on Holiday.

 

The charming illustrations in the book were translated into film by Blooming Productions in 1991, with Mel Smith voicing a wonderfully grumpy Father Christmas.  Now a seasonal classic in both video / DVD and Channel 4 broadcast, Raymond Briggs’ Father Christmas is the Christmas icon enjoying awareness and approval across the whole family.

 

 

Brand Values

Warm, humorous, robust, colourful, celebratory, enduring and endearing

 

 

USPs

• A unique and unforgettable representation of a classic character by the creator of The Snowman.
• Can also be used to complement The Snowman for seasonal Christmas licensing.
• Like Raymond Briggs’ The Snowman, Father Christmas is seen as the representation of the character.
• Mel Smith’s inimitable voice over.
• In a seasonal market often tainted by exploitation Raymond Briggs’ Father Christmas is real and warm.

 

 

Media and Profile

• Continued seasonal broadcasts on Channel 4 and video / DVD releases.
• Channel 4 is contracted to prime-time Christmas broadcasts of Father Christmas until at least 2011.
• Universal are committed to the video/DVD until at least 2011.
• Kit Kat will run the successful Father Christmas TV and outdoor poster advertising campaign again from 25th December 2007 until March 2008.
• Father Christmas and Father Christmas Goes on Holiday have sold more than 1 million copies.

 

 

Marketing Support

• Blooming Productions continue to develop the profile of the animation.
• Continued commitment to publishing programme by Penguin Group.
• Universal are committed to ongoing annual promotions for the video / DVD.
• Promotion of Raymond Briggs’ other key creations – The Snowman and Fungus the Bogeyman – keep the illustrator’s name in the public consciousness.
• Very adaptable design treatments can be applied to many different product categories, from collectable porcelain to greeting cards and party cakes.
• Potential for tie-in with The Snowman.

 

 

Happy blooming Christmas to you, too!

 

 

 

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© RB/BP 2008