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The Herbs logo The Herbs image The Herbs image The Herbs image

The Herbs

 

Introduction

Written by Paddington Bear creator Michael Bond, and animated by Ivor Wood, who animated the Postman Pat TV series, The Herbs appear in 45 episodes over two series.

 

Produced in the late 1960s and 1970s the original The Herbs TV series quickly became a firm favourite of children in more than 35 countries featuring Parsley the Lion, Dill the Dog, Tarragon the Dragon, and a host of ‘herbidacious’ characters.

 

 

Brand Values

Nostalgic, safe, humorous, fondness, classic, gentle, innocent, imaginative, friendly, eccentric

 

 

Unique Selling Points

 

Nostalgia cult classic.

Uniquely witty concept with broad character range

Excellent potential in strong and growing gardening products market

 

 

Target Market

 

Primary target market: pre-schoolers

Secondary target market: adults 30+, a/b

 

Media

 

Series 1: The Herbs - thirteen episodes of 13 minutes each.

Series 2: The Adventures of Parsley - 32 episodes of 5 minutes each.

 

 

Licensing Opportunities

 

Manufacturers and retailers have a wide range of target consumers to choose from, including the collectors’ market for nostalgia, parents who remember the series purchasing for their own children, and pre-schoolers with pester power.

The Herbs present a wide range of licensing opportunities across many categories.

 

 

Nostalgia Licensing

 

Nostalgia is one of the fastest growing areas in the licensing industry, appealing to original and new audiences alike.

HERBIDACIOUS!

 

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Parsley and The Herbs

©FilmFair Ltd 2006