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The Snowman™

 

Background

 

Hamish Hamilton first published Raymond Briggs’ wondrous tale of The Snowman who comes to life, his friendship with James and their marvellous adventure, in 1978.

 

The charming illustrations of the book were translated into film 25 years ago.  Now a seasonal classic in both video and Channel 4 broadcast, The Snowman is the Christmas icon.

 

The Snowman is a continuing success at retail across key categories including collectables, confectionery, and gift and household products with significant year on year growth achieved since 1997.

 

 

Brand Values

 

Celebratory, traditional, entertaining, magical, friendly, innocent, timeless, emotional, family, enduring, classic, heart warming.

 

 

USPs

  • Proven classic with ongoing high-profile exposure through publishing, video, broadcast and theatrical (Christmas wouldn’t be Christmas without The Snowman)
  • The Christmas icon, symbolic of  the traditional family Christmas
  • Created by Raymond Briggs, one the greatest illustrators of the 20th century

 

 

Target Markets

  • Target Consumers: collectors, seasonal gift-givers, pre-school.
  • Core product categories: giftware and collectables, stationery, Christmas sales promotions, apparel and confectionery.

 

 

Media and Profile

 

Merchandise

  • UKconsumers spend more than £1 million per week on The Snowman during the Christmas season.
  • The Snowman is a continuing success at retail, with significant year-on-year growth achieved since 1997.

 

Broadcast and Video / DVD

  • A seasonal classic in both video / DVD and Channel 4 broadcasts:
  • Channel 4 committed to broadcast The Snowman until at least 2011 (2007 broadcast on Christmas Eve).
  • Universal are committed to video/DVD until 2009 – more than 300,000 units sold in 2006.
  • Over 500m units of the traditional family DVD have been sold to date.
  • Universal markets The Snowman video / DVD with: Trailer advertisements on other DVD/video releases for the same demographic, In store displays in supermarkets and Woolworths, National and women’s press advertisements from November.

 

Publishing

  • First published by Hamish Hamilton in 1978, the original book has been translated into 13 languages with sales of more than 2.6 million in the UK alone.
  • Hamish Hamilton are committed to ongoing releases and innovative formats for The Snowman.

 

Stage show

  • The hugely successful The Snowman stage show celebrated its 10th anniversary season in 2007.
  • Over the past 10 years, The Snowman stage show at The Peacock Theatre, London has been seen by more than 400,000 people. A gala opening night with celebrities marked the anniversary.
  • Promotion for the show and brand includes: Posters across transport locations in London, Cross promotions with bookstores, Direct mail and e-marketing.

 

Internet

Visit the official The Snowman website – www.thesnowman.co.uk

 

 

Christmas wouldn’t be Christmas without The Snowman

 

 

 

 

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The Snowman by Raymond Briggs

©Snowman Enterprises Ltd 2008

Books published by Hamish Hamilton Ltd