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Wind in the Willows centenary logo Wind in the Willows messing about in a boat image Wind in the Willows Mr Toad image Wind in the Willows Toad Hall image Wind in the Willows image

The Wind in the Willows™

 

Background

First published in 1908, The Wind in the Willows remains one of the world’s best-loved children’s classics. Estimated worldwide sales exceed 25 million copies across 70 countries.

 

A beautiful new edition of this timeless classic will mark the 100th anniversary. Publication date is 4th February 2008 and a deluxe hardback edition will also be published in 2008.

 

The E H Shepard illustrations are the definitive images of the tale. The enduring popularity of The Wind in the Willows owes much to the universal and enduring appeal of the E H Shepard illustrations.

 

 

Brand Values

 

Enduring, delightful, classic, pastoral, gently humorous, warm, quintessentially English, traditional, nostalgic, innocent.

 

 

USPs

  • World famous classic with enduring international appeal
  • Definitive portraits of world-famous characters
  • Exquisite artwork by E H Shepard (universally loved for his depictions of Winnie-the-Pooh)
  • Great evocation of the English countryside

 

Media and Profile

  • A new live-action TV movie for the Wind in the Willows, starring Bob Hoskins, Mark Gatiss, Matt Lucas and Imelda Staunton was broadcast in 2007.
  • The River and Rowing Boat Museum at Henley on Thames launched their spectacular permanent Wind in the Willows exhibition in 2004
  • The exhibition recreates E H Shepard’s famous illustrations in extraordinary detail.
  • The Wind in the Willows was voted one of the UK’s top 21 books of all time in the BBC’s The Big Read in 2003. The book was championed by Bill Oddie on the television programme.
  • Margarete Steiff developed a highly successful limited edition Wind in the Willows range of plush toys for collectors around the world. Sales exceed £1.5 million since the launch of the collection. 
  • The Mammals Trust UK uses characters from The Wind in the Willows as mascots for the Trust.
  • The Woodland Trust featured The Wind in the Willows in a major pin badge campaign in 2003.

 

 

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©Estate of E H Shepard 2008