The Wombles™

 

Underground, overground Wombling free,

The Wombles of Wimbledon Common are we.

Making good use of the things that we find,

the things that the everyday folks leave behind.

 

 

Background

 

Everyone remembers Uncle Bulgaria, Mme Cholet, Tomsk and Orinoco, to name but a few.

Elisabeth Beresford’s first Wombles book, published in 1968, inspired a vast publishing and merchandising programme, two TV series and several hit singles. The Wombles are now a strong property in the ever-growing nostalgia market..

 

 

Brand Values

 

Creative, inventive, humorous, cross-cultural, environmentally conscious, nostalgic, safe, comic, funny, helpful, charming, eccentric

 

 

USPs

 

Environmental champions.

Cult nostalgia appeal.

 

 

Target Market

 

Primary target market: adults 30+, a/b

Secondary target market: pre-schoolers

 

 

Media and Profile

• The Wombles animation includes series of four 13 x 10 minute episodes and the original 1970s 60 x 5-minute episodes.
• Clips from The Wombles used in the EDF energy television advertising campaign in 2007 - 2008.
• Now published by Hodder, the Wombles books have been translated into more than 40 languages with regular new releases
• Mike Batt’s Wombles pop group has achieved chart success with nine songs.

 

 

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©Elisabeth Beresford/FilmFair 2008