Flower Fairies™

 

Introduction

 

The first Flower Fairies book, Flower Fairies of the Spring, was published in 1923, bringing Cicely Mary Barker international acclaim. The beautifully illustrated Flower Fairies books have become classics of children's literature.

 

Fairies have never been more popular – Cicely Mary Barker’s enchanting creations are regarded to be the definitive fairies.

 

The Flower Fairies are worth approximately £25/US$40 million at retail worldwide.

 

The Flower Fairies publishing programme is a phenomenal success: Fairyopolis: A Flower Fairies Journal remained on the New York Times Book Review Children’s Bestsellers’ Top Ten list for a total of 53 weeks in 2006 - 2007. The title was published in the UK as A Flower Fairies Journal in March 2006.

 

 

Flower Fairies™ Friends

 

The new brand extension programme – Flower Fairies Friends – focuses on developing the property for the under-10 market with refreshed artwork and colour palette. The publishing programme for Flower Fairies Friends now accounts for more than 13% of all Flower Fairies book sales.

 

 

Brand Values

 

Elegant, timeless, charming, delicate, decorative, innocent, floral, pretty, natural, magical, beautiful, detailed, delightful.

 

 

USPs

• Meticulously detailed and beautifully executed artwork.
• Simply the best fairies (much imitated but never matched).
• Broad inspirational range of designs for traditional and contemporary treatments.

 

Media and Profile

• With over 100 licensees, the Flower Fairies merchandise licensing programme encompasses 500 product lines worldwide.
• The Flower Fairies are published in 11 languages with international sales in excess of 6 million books in the last decade.
• Frederick Warne (Penguin Group) is committed to the ongoing development of the publishing programme withwill publish 8 new titles in 2008.
• Visit the hugely popular official Flower Fairies website

 

 

Browse the complete Copyrights Art Database.

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Flower Fairies™

©The Estate of Cicely Mary Barker 2008

Books published by Frederick Warne and Co.