International Professional Rodeo Association®

What is the IPRA?

• The International Professional Rodeo Association (IPRA®) is one of two national governing bodies for the sport of rodeo. IPRA® is responsible for endorsing and setting standards on local rodeo and organises the world championships, which are held annually in Oklahoma City.
• Since its founding in 1953, the IPRA has broadened the appeal of rodeo to the entire family. It is an event the whole family can attend.
• By enhancing the sport and giving it credibility, IPRA has expanded the rodeo experience into all national markets.
• The IPRA has brought the spirit of the historic west into markets far beyond the Mississippi. Rodeo is gaining increasing international exposure and is particularly popular in Canada and Argentina.

 

Target Markets

 

Primary Target Market: adults, 18 – 55 years

Licensing Opportunities

 

The IPRA® licensing programme presents opportunities ranging from accessories to interactive games

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IPRA is a Registered Trademark of the International Professional Rodeo Association.

©IPRA 2008