Nel™

 

Introduction

 

Nel is one of the UK’s leading contemporary artists and designers. Her strong and vibrantly coloured original artwork, covering a wide range of subject matter from landscapes and flower paintings to abstract compositions, has attracted a loyal and popular following.

 

After finishing her arts training in Leeds, Nel was awarded a grant from the Princes Youth Business Trust and became a professional artist in 1986, since when her work has been exhibited in major cities across the UK.

Nel’s work is probably best known to a global audience through her original paintings, limited edition prints, posters and greeting cards, and in the USA her striking and colourful paper product ranges and hugely successful dinnerware collections have further enhanced her licensing profile and potential.

 

Nel’s partnership with Copyrights sees her fresh and dynamic artwork developed for a programme of stationery and homeware and lifestyle lines ranging from paper tableware through to calendars, candles, kitchen textiles, luggage and outdoor dining accessories.

 

 

Target Markets

• Female consumers interested in contemporary design.
• Mid to upper level department stores and specialist stores

 

Brand Values

 

Sensual, inspirational, exploration, tactile, eclectic, passionate, movement, rhythm, vibrant, emotional, communication, joie de vivre.

 

 

Reasons to Be…

 

Nel officially launched her ‘Reasons to Be’ collections in 2007.

 

‘Reasons to Be’ combines Nel’s sensual paintings with her emotive poetry across a variety of themes. The themes can be used to create co-ordinated product ranges.

 

Reasons to Be Content...  Reasons to Be Cheerful...  Reasons to Love...  Reasons to have Fun!

 

Profile and Key Partners

• In the UK Nel’s work has been published as greetings cards and prints for more than fifteen years by Washington Green, and her designs have remained in Washington Green’s Top 10 for almost all this period.
• In the US decorative tableware by Certified International is now their best-selling line.
• Nel appeared on Richard and Judy to give a celebrity master class in art – her celebrities included Anne Diamond and Leslie Grantham from EastEnders.
• Richard & Judy, David Gower, Gary Neville and Zoe Ball all own an original Nel painting.
• More than 1300 works are available for licensing.
• Nel regularly produces more than 100 new works per year.
• Nel Whatmore was selected to exhibit at Chelsea Flower Show 2007 as in artist in residence. She invited members of the public to name the flower they most associate with Chelsea Flower Show icons such as celebrity gardeners and designers and create floral portraits based on the most popular ideas. Nel also plans to capture the essence of Chelsea in a portfolio of sketches and paintings which may be exhibited at her shows later in 2008.

 

Marketing Support

• Nel exhibits her original painting across the UK in partnership with Washington Green and has had her own stand at International Spring Fair Birmingham for more than a decade.
• Visit the official Nel Whatmore website
• Partners benefit from the online database of Nel's work specifically for licensees to assist in product development.

 

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