Rough Guides™

 

Rough Guides have a real a passion for knowledge and a reputation for explaining things in a practical and engaging way. The books are vibrant and colourful, often witty and never stuffy or boring and pull no punches, good or bad Rough Guides tell it how it is.

 

Rough Guides publish over 300 travel guides, maps and phrasebooks from Amsterdam to Zanzibar, Thailand to Italy plus over 70 reference books from Blogging to Weather and iPods to Conspiracy Theories.

 

The Rough Guides brand presents an opportunity for licensees to create exciting, cutting edge, modern products for the independent-minded consumer. Core product categories will include apparel, fashion accessories, luggage, stationery, games, services, sports and leisure equipment, computer software.

 

 

Rough Guides on Television

 

The Rough Guide To… is a fifteen-part new travel series is a Lion Television production for Five screened every Monday at 7.30 pm from 7th January 2008.

 

The presenters are Julia Bradbury, the consumer-champion from BBC1’s Watchdog, and Toby Amies, the independent film-maker, photographer, DJ and journalist.

 

 

Essential Rough Guides Facts

• Over 1 million copies sold annually around the world
• Rough Guides is consistently rated as one of the top 3 travel brands and enjoys a high level of brand awareness in the UK. 
• The target market can be any age - (age is a state of mind!) they are independent and open minded, don’t run with the pack and keen to try new and different experiences.
• Voted a 'Cool Brand' again by Super Brands UK (2008)
• The massive 2008 publishing programme includes new titles and new editions across travel and reference.
• Comprehensive consumer website at www.roughguides.com includes value-added downloads encourages users to revisit the site. It is the home of Rough Guide affiliate programmes. Constant updates make it an essential site for the the independent traveller.

 

Licensing Programme

 

Peter Black have developed a range of lifestyle gifts and accessories, with exclusive products for Debenhams, Next and Argos. The range was launched in 2007.

 

 

Core product categories for Rough Guides include apparel, fashion accessories, luggage, stationery, games, services, sports and leisure equipment, computer software.

 

There is also potential for innovative franchising opportunities, from internet cafés to rest stops.

 

 

Make the most of your time on earth.™

 

 

 

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©Rough Guides/DK 2008