The Piggles™

 

Background

 

In 1997 Woman’s Weekly magazine commissioned from the creative team of Alan Dart and Malcolm Bird soft toys with instructions for readers to make themselves – and The Piggles were born. Response from Woman's Weekly readers was overwhelming and, by popular demand, a whole wardrobe of clothes and accessories for ThePiggles was created for follow-up features in the magazine. 

 

The family of three pigs, Squiggle, Giggle and Wriggle, each with their very separate personalities, appeal to children and adults alike and provide exceptionally diverse opportunities for an extensive merchandise programme across all age groups.

 

 

Brand Values

 

Safe, loveable, playful, cute, inquisitive, innocent, fun, active, friendly, kind, community spirited, educational, funny

 

 

USPs 

• Combination of wit and sentiment has enormous appeal for all ages
• Cute  characters with broad audience appeal in gift market
• Imaginative, responsive, creative team

 

Target Market

• Primary market: pre-teen girls
• Secondary markets: general adult gift purchasing; pre-school

 

Marketing Support

• Trade advertising, retailer support, mailings and incentives.
• Comprehensive style guide available.

 

 

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The Piggles™

©Alan Dart and Malcolm Bird 2008