Spot™

 

Background

 

Spot first appeared in Eric Hill's award winning lift-the-flap book Where's Spot in 1980. In each story Spot, the inquisitive puppy, embarks on a small voyage of discovery, gently introducing children to the wider world. The themes are universal and timeless, such as Spot's First Walk, Spot Goes to School and Spot Visits his Grandparents. Spot crosses all cultural and language boundaries and is recognised as an ideal companion for young children the world over.

 

 

Target Markets

• Target Consumer: book buyers, mothers of children aged 6 months 3 years, gift-givers
• Core product categories: soft toys, jigsaws and interactive games, melamine, clothing and accessories, toddler food and confectionery, home furnishings, toiletries and stationery

 

 

Media and Profile

• Spot has sold over 50 million books in more than 100 countries. Spot's adventures have been translated into 65 languages. UK book sales alone exceed 11 million, and in the US more than 12 million Spot books have been sold.
• Penguin will publishing 7 new titles in 2008.
• Spot’s Playbook won a Gold Award in the Books Category for Right Start Best Toy Awards 2007. Only one Gold Award is presented pro category.
• ‘Spot has been around for a long time, but he never fails to deliver the bone! This offers the ever popular hide-and-seek formula with windows to open and flaps to peep beneath. There are some touchy feely hotspots to explore too – a rubbery tyre, some shiny balloons, a shimmery flower and more. All in all, it’s a sensory feast and beautifully illustrated in typical Spot style. Became an instant favourite.’
• The award-winning Fun With Spot website receives over 1.5 million hits per month.

 

 

 

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SPOT™

©Eric Hill/Salspot Ltd 2008