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Fungus the Bogeyman™

 

Introduction

 

Fungus the Bogeyman was written by award-winning writer and illustrator Raymond Briggs, who also created The Snowman, and was first published by Hamish Hamilton in 1977. Fungus is one of the greatest anti-heroes ever created and he lives in Bogeydom, with his wife Mildew and his son Mould, as a hard working bogeyman. Fungus is a witty celebration of all that is disgusting and for more than 25 years has attracted a cult following of children, teenagers and adults.

 

 

Brand Values

 

Deliciously disgusting, highly sensory, witty, fun, sympathetic, warm, humorous, anti-establishment, anarchic, imaginative, unexpected.

 

 

USPs

  • The original alternative ugly green hero
  • Yuk factor appeals to the boy in everyone
  • Character that works on all five senses
  • High level adult awareness and affection to support introduction to new generation: Fungus is 29 years young
  • Brilliantly and memorably witty

 

The Creator

  • Raymond Briggs is one of the foremost creators of illustrated books for adults and children, including the unforgettable The Snowman and Father Christmas.
  • "Most of my ideas seem to be based on a simple premise: let's assume that something imaginary - a snowman, a Bogeyman, a Father Christmas - is wholly real and then proceed logically from there." Raymond Briggs.

 

Target Markets

  • Primary Target Market: boys 6 - 10 years
  • Secondary Markets: students 15 – 30, adults (emphasis on males)

 

Media and Profile

  • TV: 3 x 1 hour innovative combination of live action and animation based upon Raymond Briggs’ original artwork.
  • The 3 x 1 hour programmes were re-edited to form a movie length episode for video/DVD distribution, after television broadcast.
  • An extended version of the DVD was released in 2005 through Sainsbury’s, HMV, Virgin, Silverscreen and Britannia.
  • The DVD ranked in the top ten of the family charts in most major retailers.

 

 

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Fungus the Bogeyman™

©Raymond Briggs 2008

Books published by Hamish Hamilton Ltd