Jacqueline Wilson™

 

No one knows girls better than best-selling author Jacqueline Wilson. Her stories are perfectly complemented by Nick Sharratt’s distinctive illustrations.  Their words and drawings interpret the real word of tween-age girls with humour and poignancy and the books have generated an incredible response – especially The Story of Tracy Beaker.

 

Totally Tracy! takes inspiration from Jacqueline Wilson’s amazingly popular books about Tracy Beaker. A publishing and television phenomenon, Totally Tracy! is the first licensing programme devoted to this dynamic character.

 

Totally Tracy! continues to capture the essence of Jacqueline’s writing and the quirkiness of Nick Sharratt’s illustrations, with a fabulous range of characters, motifs, logos and backgrounds.

 

 

Girls aged 7-12 years can’t get enough of Jacqueline Wilson:

• Nearly 25 million books sold in the UK alone.
• Tracy Beaker stories account for 2.4 million of the sales.
• High-rating television series and touring stageshows based on the books
• Jacqueline Wilson is the most borrowed author in UK libraries for four years running (Source: British Library 2007).
• Tracy Beaker is No. 2 for both favourite cartoon characters (ahead of Bratz) and 'who would you most like to knock at your door?' (Carrick James Childtrack survey for girls 5 - 14 years, June 2007)

 

USPs

• Speaks to girls, not at them.
• Readers identify with the characters.
• Understanding of and empathy with real life issues affecting the target market.
• Deliberately direct style of writing and illustrations.
• Character instantly recognisable to the target market.

 

Publishing

• Jacqueline Wilson publishes two new novels every year.
• The first brand new Tracy Beaker novel in 14 years, Starring Tracy Beaker, was published in October 2006, supported by a 5-week national book signing tour.
• Random House continue to support core book publishing with release of Jacqueline Wilson and Tracy Beaker 2008 journals and diaries.
• Jacqueline Wilson is published across Europe in 32 languages.

 

Publishing 2008

• My Sister Jodie, new novel, hardback, March 2008.
• Jacky Daydream, in paperback, March 2008.
• Kiss , in paperback in Summer/Autumn 2008.
• Cookie , new novel, hardback, Autumn 2008 (tbc)

 

Broadcast and DVD

• All five series of Tracy Beaker are continually broadcast on CBBC.
• To date, almost 4,000 episodes of Tracy Beaker have been aired on CBBC and the programme continues to give a strong ratings performance.
• Carrick James Childtrack survey for 5 – 14 year olds places Tracy Beaker in 3rd position for overall favourite TV programmes and in 2nd in the category for girls’ favourite TV programmes.  (Sept. 2007)
• Entertainment Rights are the DVD partner and, having released all five series.

 

Theatre

• A production of Secrets has been produced at Polka to tour in 2008. TheSuitcase Kid will return in 2009.
• Theatre production Tracy Beaker Gets Real was previewed at The Nottingham Playhouse August 2006 before a national tour through to Summer 2007.
• The Suitcase Kid stage show was performed at Warwick Arts Centre at Christmas 2007.

 

 

Licensing

• The fast-growing Jacqueline Wilson licensing programme now has over 25 licensing  partners covering nearly 100 products.
• Core categories covered include apparel, stationery, plush, melamine and tableware.
• Key UK licensees include Aykroyds/TDP, Portico, Golden Bear, Zak and Portmeirion

 

 

 

 

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© JW & NS 2008