TarePanda™

 

Background

• Created in Japan as a sticker concept in 1995 by San X Co.TarePanda  (which means ‘lazy panda’) has now created an enormously successful merchandise programme in Japan and south-east Asia
• The TarePanda phenomenon is now represented through over 109 different licenses worldwide
• In excess of 1000 different product types are represented in Japan and south-east Asia. Key categories covered include plush, toys, stationery, cards, gifts, computer accessories and ceramics.
• Promotional partners such as Mister Donuts, 7/Eleven, Kodak and the China Trust Bank (over 750,000 credit cards are in circulation) in Japan and East Asia .
• Considerable retail support for TarePanda has resulted in sales exceeding £500 million.
• TarePanda has grown in popularity and achieved cult status without any broadcast or video exposure. Over 5000 web pages are devoted to it, many from fans and unofficial fan clubs.
• Consumer popularity of Japanese cult characters and animation continues to grow in the UK.

 

Brand Values

 

Soft, relaxing, gentle, fluid, unexpected, enigmatic, sympathetic, calm, flexible, intriguing, fascinating, stylish, sophisticated, enigmatic

 

 

USPs

• Consumer-driven character phenomenon
• Supremely adaptive 
• Unusually sophisticated icon for tween market

 

Target Market

 

Primary market: teen and pre-teen girls

Secondary market: 16 – 25 years general lifestyle

 

 

 

 

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©2008 San-X Co., Ltd.